Data Semantics

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The Situation   One of the largest mobile network operators with more than 260 million subscribers, intended to segment their massive customer base for targeted advertising.   The Problem   Automating customer segmentation for targeted advertising that involved processing hundreds of gigabytes of data.   Click here to  business intelligence consultant The Solution   In this challenging environment of segmenting millions of customers, Data Semantics identified that, the situation needs advanced Analytics solutions to identify the buyer persona of the client for targeted advertising.     Data Semantics built advanced bots to scan the content consumed by the subscribers to precisely identify the area of interest of each subscriber.    Built using Hadoop, Spark SQL on SCALA ecosystem, these advanced bots scanned about 100 Gigabytes of consumer data, every week....